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Web Personalisation and Optimization Lead

Job Title: Web Personalisation and Optimization Lead
Contract Type: Contract
Location: Melbourne CBD, Victoria
Start Date: asap
Reference: BBBH67698_1617951208
Contact Name: Fatema Galabhai
Contact Email: Fatema.Galabhai@clicks.com.au
Job Published: April 09, 2021 16:53

Job Description

Web Personalisation and Optimisation lead

· May-December 2021

· Contract/temp

· Senior level role

· Melbourne-based

About the Role

Working within a cross-functional web/digital team, this role is responsible for designing and implementing a website testing & personalisation program focussed on delivering conversion rate optimisation (CRO) across key stages of this clients' website prospective customer journey.

Required experience

  • Developing a website testing and personalisation strategy that delivers CRO
  • Designing, implementing and reporting on A/B and multivariate testing, funnel optimisation, and website personalisation experiments
  • Using Google Optimize, Analytics, and Tag Manager (or similar)
  • Using a broad range of other marketing optimisation, personalisation and testing tools
  • An understanding and knowledge of UX, wireframes, design and development
  • Training and supporting a UX team in developing website optimisation and personalisation skills
  • Drupal CMS (highly regarded)

If you wish to apply for this position, please submit your resume by clicking the 'Apply Now' button. For further information please contact Fatema Galabhai at Clicks IT Recruitment on 0408 773 543.